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No more barking up the wrong tree.

Your dog’s reactions. Simplified.

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NOT YOUR AVERAGE DOG’S DINNER.

Healthy, balanced mealtimes that guarantee a wag of approval.

Browse our recipes

At Swagwags, we know first-hand just how confusing dog health and nutrition can be. That’s why we’ve created our sensitivity tests and kibbles to help pawrents just like you. By first uncovering your pup’s unique sensitivities, you can make more confident choices about their diet and environment. Once you know exactly what disagrees with your pooch, choosing their perfect recipe becomes so much simpler.

Find out more

At Swagwags, we know first-hand just how confusing dog health and nutrition can be. That’s why we’ve created our sensitivity tests and kibbles to help pawrents just like you. By first uncovering your pup’s unique sensitivities, you can make more confident choices about their diet and environment. Once you know exactly what disagrees with your pooch, choosing their perfect recipe becomes so much simpler.

Browse our recipes

The ultimutt fur test

Our 100% bespoke sensitivity test is unlike anything you’ll find anywhere else. Providing answers in as little as 72 hours, it looks for over 200 common food and non-food triggers, letting you know exactly what doesn’t agree with your pup. It’s pain-free and only takes a few hairs to get the answers you’re craving.

A pawsome range of recipes

Is the best part of your day when your dog does the happy food dance? Ours too. Why change that? Keep them eager with our to-die-for recipes that pack a flavourful, nutritious punch. Delicious food that your pup loves just as much as their stomach does.

By your side from start to finish

We’d go to the moon and back to make our dogs happy, but it doesn’t have to be so complicated. Our pooches are a bit like us; they love food and a good walk every now and then. But they also have their own quirks and sensitivities that affect their health.

Dog reactions aren’t always the most straightforward topic. Between eye-watering, curry-like poo and excessively scratching and licking themselves, navigating them can feel like a minefield. And it doesn’t help that everyone thinks they’re an expert. 

We know first-hand the stress and pressure that comes with figuring all this out. Our bespoke sensitivity tests will make you a more informed pawrent, allowing you to understand your dog’s diet and health. We’ve isolated the most common triggers and created one simple test to identify which are problematic for your dog.

That’s not all. After receiving your results, we’ll still be here for support. Whether your results came through us or a third party, we’re on-hand to help you get to grips with what they mean for your pooch. And we’ll still be here when you start tweaking their lifestyle – in case you want to pick our brains some more. 

Don’t worry, we’re in this together.

By your side from start to finish

We’d go to the moon and back to make our dogs happy, but it doesn’t have to be so complicated. Our pooches are a bit like us; they love food and a good walk every now and then. But they also have their own quirks and sensitivities that affect their health.

Dog reactions aren’t always the most straightforward topic. Between eye-watering, curry-like poo and excessively scratching and licking themselves, navigating them can feel like a minefield. And it doesn’t help that everyone thinks they’re an expert.

We know first-hand the stress and pressure that comes with figuring all this out. Our bespoke sensitivity tests will make you a more informed pawrent, allowing you to understand your dog’s diet and health. We’ve isolated the most common triggers and created one simple test to identify which are problematic for your dog.

That’s not all. After receiving your results, we’ll still be here for support. Whether your results came through us or a third party, we’re on-hand to help you get to grips with what they mean for your pooch. And we’ll still be here when you start tweaking their lifestyle – in case you want to pick our brains some more.

Don’t worry, we’re in this together.

Wag-worthy recipes

When it comes to dog nutrition and health, we know our stuff. And as pawrents ourselves, we know your dog only deserves the very best. That’s why we offer total transparency in our recipes and blend ingredients that ensure optimal health with every single bite.

Catering to most reactions and dietary requirements, our kibbles guarantee you never have to interrogate a dog food label again. Who has time for labels with 50+ ingredients on them, anyway?

Available in four different ranges, our kibbles use only the highest-quality, easily digestible ingredients. You’ll find responsibly sourced protein sources, all the vitamins, minerals, and goodness they need to thrive, and zero nasties.

Our dog’s diet is just like our own. The reason you shouldn’t eat takeaways all the time is because they’re packed full of unhealthy additives, artificial appetite enhancers, and sneaky fillers. So when it comes to dog food, shouldn’t we want the same? That’s why we don’t cut corners or use cheap tactics to bulk out our kibble.

We like it natural, so our dog food has no skin- and tummy-irritating ingredients, such as added artificial colours, flavours, or preservatives. And our hypoallergenic recipes are formulated to avoid common food allergens for dogs.

With so many kibble flavours to choose from, you’re sure to find one that suits your pup’s dietary requirements and secures that all-important spin of approval.

Get yours today

Wag-worthy recipes

When it comes to dog nutrition and health, we know our stuff. And as pawrents ourselves, we know your dog only deserves the very best. That’s why we offer total transparency in our recipes and blend ingredients that ensure optimal health with every single bite.

Catering to most reactions and dietary requirements, our kibbles guarantee you never have to interrogate a dog food label again. Who has time for labels with 50+ ingredients on them, anyway?

Available in four different ranges, our kibbles use only the highest-quality, easily digestible ingredients. You’ll find responsibly sourced protein sources, all the vitamins, minerals, and goodness they need to thrive, and zero nasties.

Our dog’s diet is just like our own. The reason you shouldn’t eat takeaways all the time is because they’re packed full of unhealthy additives, artificial appetite enhancers, and sneaky fillers. So when it comes to dog food, shouldn’t we want the same? That’s why we don’t cut corners or use cheap tactics to bulk out our kibble.

We like it natural, so our dog food has no skin- and tummy-irritating ingredients, such as added artificial colours, flavours, or preservatives. And our hypoallergenic recipes are formulated to avoid common food allergens for dogs.

With so many kibble flavours to choose from, you’re sure to find one that suits your pup’s dietary requirements and secures that all-important spin of approval.

Get yours today

What we’re barking about

At Swagwags, we just can’t stop thinking about our best fur-iends. Here’s what’s been on our mind lately.

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